For even the most seasoned entrepreneurs, discussions with private equity firms can be complex and unfamiliar - touching on topics like valuation, capital requirements and succession planning. Often, entrepreneurs will ask themselves numerous questions after being contacted by a private equity firm, including: what is private equity, what type of private equity firm fits my needs, and what does partnering with a private equity firm actually mean for my business?

Our goal in this article is to demystify private equity and highlight the questions you should ask yourself if you decide to engage with or learn more about private equity.